Case Studies

Real B2B Companies. Real Results.

How B2B companies grew with YouTube, video ads, SEO content, and explainer videos through ContentBuck.

Ad CreativesKnowledgeSource Australia · Real estate education · Australia

The challenge

Running Facebook lead ads at scale in one of Australia's most competitive real estate niches. Their in-house team couldn't keep up with the volume of fresh video creative needed to prevent ad fatigue, cost per lead was climbing and their editors were a bottleneck.

What we did

ContentBuck took over the entire video editing operation. We deliver 100+ edited videos every month, hooks, captions, format variations, and continuous creative refresh, so their Facebook campaigns always have fresh ad creative running.

−60%

Cost per lead on Facebook

100+

Videos delivered per month

2 years

Ongoing partnership

48 hrs

Turnaround per batch

ContentBuck handles our entire video editing operation. The volume, the speed, the consistency, it just works.

Marketing Team, KnowledgeSource Australia

Ad CreativesTaskflow · B2B project management SaaS · Series B

The challenge

Running the same 3 video ads for 6 months. Ad fatigue had pushed their cost per click up by 80% and their two-person marketing team had no bandwidth to produce fresh creative.

What we did

We rebuilt their entire creative library in the first month, 12 new video ads across 4 buyer pain points. Every two weeks we refreshed the lowest-performing ads based on their Meta and LinkedIn performance data.

−60%

Cost per click

Return on ad spend

12

New ads in month 1

2 wks

Creative refresh cadence

We had optimised everything we could think of, bidding, audiences, landing pages. Nothing worked until we fixed the creative. The performance shift was immediate.

Marcus Webb, Head of Growth, Taskflow

YouTube GrowthMeridian Advisory · B2B financial consultancy · UK & Ireland

The challenge

40 subscribers and zero strategy. Their buyers were actively searching YouTube for financial guidance, but three competitors dominated every relevant result. Meridian was invisible.

What we did

We ran a full keyword audit of what their buyers search on YouTube, built a 3-month content calendar of 12 videos, and published one scripted, SEO-optimised video every week, handling all post-production.

40 → 12K

Subscribers in 3 months

8

Videos ranking on page 1

18+

Meetings booked in first 3 months

Channel watch time

Three months in, I am getting calls from business owners who watched three or four of our videos before reaching out. These are some of the best qualified leads we have ever had.

James Hartley, Managing Director, Meridian Advisory

Explainer VideoPeopleOS · HR workflow automation SaaS · Series A

The challenge

Visitors were leaving the homepage in under 30 seconds with a 1.8% trial signup rate. The VP of Marketing had rewritten the copy three times. Text alone couldn't explain the product fast enough.

What we did

We scripted and produced a 75-second animated explainer video built around a single recognisable buyer scenario. Placed above the fold on the homepage and injected into every outbound sequence.

+34%

Homepage conversion rate

75 sec

Full product explained

Time on page

12 days

Delivered from brief

I had rewritten the homepage three times and hired a CRO consultant. Nothing moved the needle the way this video did. It became the single most important asset in our entire funnel.

Sarah Kimani, VP of Marketing, PeopleOS

SEO ContentOpsGrid · B2B operations software · Bootstrapped

The challenge

Zero organic presence. Competitors had been building SEO content for 3 years and owned every relevant Google result. OpsGrid's entire pipeline depended on outbound and paid with no inbound from search.

What we did

We identified 40 high-intent keywords through competitive gap analysis, published 4 long-form articles per month targeting buyer-intent terms, and ran backlink outreach that earned 18 quality links in 3 months.

0 → 34K

Monthly organic visitors

14

Keywords on page 1 Google

20-60

Inbound demos/month (industry dependent)

12

Articles published in 3 months

We were completely invisible on Google. ContentBuck changed that in 3 months. We are now getting real inbound demo requests from people who found us through articles. That has never happened before.

Tom Laker, Founder & CEO, OpsGrid

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