Explainer Videos for EdTech Companies
Your platform visitors leave because they cannot see the learner experience. A 75-second explainer video shows the transformation and drives trial signups.
+29%
Homepage conversion rate
75 sec
Full platform explained
2.3×
Time on page
12 days
Delivered from brief
The problem
Your homepage is not converting because visitors cannot see the learner experience
Average time on your homepage is 22 seconds. That is not enough to understand how your learning platform differs from the 200 others claiming to improve engagement.
Your trial signup rate is below 2% because L&D leaders cannot quickly grasp the learner experience, admin workflow, and measurable outcomes from static screenshots.
Your competitor has a sleek 60-second explainer on their homepage. Their platform looks intuitive and modern. Yours looks like every other LMS. Who gets the free trial?
The solution
A 75-second video that makes your EdTech platform instantly clear
We identify the single moment where an L&D leader recognises your platform solves their specific problem — low completion rates, compliance gaps, skills measurement — and build the video around it.
Clean animation showing both the learner experience and the admin dashboard. Professional voiceover. The result looks like a platform backed by a company 10x your size.
Delivered in 12 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second ad cut for LinkedIn campaigns.
What's included
Explainer Videos built for edtech companies
Full-service production
Discovery call, script writing, storyboard, animation, professional voiceover, and final render — all included. You approve at each stage before we move forward.
EdTech-specific storytelling
Every script shows the learner journey and admin experience for your specific ICP. Not a generic software demo — a story about the transformation your platform enables.
12-day turnaround
From script approval to final delivery in 12 business days. Rush delivery available for product launches and conference presentations.
Multi-format delivery
Full-length homepage video plus a 30-second ad cut for LinkedIn and YouTube pre-roll. Social-format exports included for email campaigns and sales outreach.
Why this matters
Why edtech companies need explainer videos
EdTech platforms are difficult to differentiate through features alone — every LMS claims engagement, analytics, and ease of use. Explainer videos bridge that gap by showing rather than telling. In 75 seconds, an L&D leader can see the learner experience, understand the admin workflow, and visualise the measurable outcome for their organisation.
This is why EdTech companies with homepage explainer videos consistently see 25-35% conversion lifts. The video replaces the 30-minute demo that most prospects are not ready to commit to — giving them enough understanding to start a free trial or book a call. For EdTech companies spending $60-120 per homepage visitor on paid ads, even a modest conversion improvement pays for the video within weeks.
Is this right for your corporate training & edtech company?
We want to be upfront about who we work best with.
Right for you if:
- Your EdTech platform is complex enough that screenshots and feature lists cannot convey the learner experience
- You are spending money driving traffic to your homepage but conversions are below 3%
- You need a video for a product launch, conference booth, or homepage redesign
- You want something your sales team can send to L&D leaders before a demo call
Probably not the right fit if:
- Your product is a simple single-feature tool that is self-explanatory from the name
- You want a live-action brand video or customer testimonial — this is animation only
- You have no budget for video and want to test with a DIY approach first
- You need the video delivered in under 7 days — our minimum is 12 business days
Questions edtech companies ask
Other services for edtech companies
Let's talk about your corporate training & edtech video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your corporate training & edtech business.
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