Explainer Videos for Insurance Companies
Your prospects don't understand your coverage products. A 90-second explainer video turns confusion into clarity and website visitors into quote requests.
+41%
Quote request rate increase
90 sec
Full coverage explained
2.5×
Time on page increase
14 days
Delivered from brief
The problem
Your website isn't converting because prospects can't understand your coverage
Average time on an insurance product page is 15 seconds. That is not enough for a risk manager to understand your coverage scope, claims process, and why your carrier is better than the 5 others they are evaluating.
Your quote request rate is below 1.5% because visitors encounter walls of policy language that makes every carrier look identical. Without differentiation, they default to price or broker recommendation.
Your competitor has a clean 60-second explainer on their product page. Their coverage looks straightforward and trustworthy. Yours looks like a legal document. Who gets the quote request?
The solution
A 90-second video that makes your insurance products instantly understandable
We identify the single moment where a prospect recognises your coverage as the right protection for their business and build the entire video around that clarity moment — not a feature list of policy terms.
Clean, professional animation matched to your brand identity. Authoritative voiceover that conveys trust. The result makes your carrier look established, transparent, and easy to work with.
Delivered in 14 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second ad cut for LinkedIn and Google display campaigns targeting risk managers.
What's included
Explainer Videos built for insurance companies
Full-service production
Discovery call, script writing, storyboard, animation, professional voiceover, and final render — all included. You approve at each stage before we move forward.
Insurance-specific storytelling
We do not make generic corporate videos. Every script addresses the specific risks your buyers face and the protection gap your coverage fills — not policy jargon.
14-day turnaround
From script approval to final delivery in 14 business days. Built-in time for compliance team review. Rush delivery available for product launches and renewal seasons.
Multi-format delivery
Full-length product page video plus a 30-second ad cut for LinkedIn and Google Display. Social-format exports included for distribution to broker networks.
Why this matters
Why insurance companies need explainer videos
Insurance products are the ultimate intangible. Your prospect is paying thousands of dollars for a promise — a promise they hope they never need to use. That makes trust and clarity the only things that differentiate one carrier from another online.
Explainer videos bridge the gap by showing the prospect's risk, your protection, and the peace of mind that comes from choosing the right coverage. Insurance companies with product explainer videos see 35-45% more quote requests because prospects finally understand what they are buying and why it matters. The video does the work your agents currently do in 30-minute introductory calls — at scale, 24/7, for every website visitor.
For carriers spending $150-400 per website visitor on paid search, even a modest conversion improvement pays for the video immediately.
Is this right for your insurance company?
We want to be upfront about who we work best with.
Right for you if:
- Your insurance products are complex enough that a policy summary and bullet points cannot explain them effectively
- You are spending money driving traffic to product pages but quote requests are below 2%
- You need a video for a new product launch, coverage expansion, or website redesign
- You want something your agents and brokers can send to prospects before a coverage consultation
Probably not the right fit if:
- Your product is simple personal insurance that is self-explanatory from the name
- You want live-action testimonial videos — this service is animation only
- You have no budget for video and want to test with a DIY approach first
- You need the video in under 10 days — our minimum is 14 business days including compliance review
Questions insurance companies ask
Other services for insurance companies
Let's talk about your insurance video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your insurance business.
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