Explainer Videos for Chemicals & Materials Companies
Your chemical products are too complex for a spec sheet. A 90-second explainer video makes applications, benefits, and performance instantly clear to buyers.
+38%
Qualified inquiry increase
90 sec
Complex product explained
2.5×
Time on product pages
14 days
Delivered from brief
The problem
Your chemical products are too complex for buyers to evaluate from your website
Formulators evaluating 5-8 suppliers simultaneously cannot differentiate your specialty coating from a competitor's based on technical data sheets alone. The specifications look identical on paper.
Your product's real advantage — application versatility, curing speed, environmental compliance — gets buried in 40-page technical documents that procurement teams never finish reading.
A competitor with a simpler product line has a clean 60-second video explaining exactly how their adhesive performs. Your superior formulation looks more complicated and less trustworthy by comparison.
The solution
A 90-second video that makes your chemical products instantly understandable
We identify the specific applications and performance advantages that differentiate your product and build the entire video around demonstrating those to formulators and procurement buyers.
Clean 2D animation with molecular diagrams, application visualisations, and performance callouts matched to your brand. Professional voiceover. The result makes complex chemistry accessible.
Delivered in 14 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second cut for trade show displays and conference presentations.
What's included
Explainer Videos built for chemicals & materials companies
Full-service production
Discovery call, script writing, storyboard, animation, professional voiceover, and final render — all included. Your technical team approves at each stage before we proceed.
Chemistry-specific storytelling
We do not make generic corporate videos. Every script highlights specific applications, performance data, and compliance credentials that differentiate your formulation from competitors.
14-day turnaround
From script approval to final delivery in 14 business days. Rush delivery available for product launches and trade show deadlines.
Multi-format delivery
Full-length product video plus a 30-second cut for trade show booth displays, conference presentations, and LinkedIn advertising. All formats included.
Why this matters
Why chemicals & materials companies need explainer videos
Chemical products are among the hardest to market because the value proposition lives in molecular-level performance differences that buyers cannot see. A technical data sheet showing your surfactant reduces surface tension by 12% more than the competition is meaningless without context. An explainer video shows that difference in action — faster wetting, better coverage, cleaner application.
Formulators and R&D chemists are visual thinkers trained to understand diagrams and demonstrations. Animation lets you show molecular behaviour, application processes, and performance comparisons that photography cannot capture. For chemical companies competing on formulation quality rather than price, explainer videos are the single most effective way to communicate why your product is worth a premium.
Is this right for your chemicals & materials company?
We want to be upfront about who we work best with.
Right for you if:
- Your chemical products have genuine performance advantages that spec sheets fail to communicate
- Formulators and procurement teams struggle to differentiate you from 5 other suppliers online
- You want a video for product pages, trade show booths, and sales team presentations
- You compete on formulation quality and application performance, not just price per kilogram
Probably not the right fit if:
- Your chemical products are true commodities with no application-level differentiation
- You want live-action product footage only — this is professional 2D animation with molecular visualisations
- You have no budget for video and want to test with a DIY approach first
- You need the video in under 7 days — our minimum is 14 business days
Questions chemicals & materials companies ask
Other services for chemicals & materials companies
Let's talk about your chemicals & materials video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your chemicals & materials business.
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