Video Ad Creatives for Chemicals & Materials Companies
Targeted video ads that reach formulators, R&D chemists, and procurement specialists — driving sample requests from buyers beyond your trade show circuit.
−40%
Cost per qualified inquiry
2.8×
Return on ad spend
365 days
Visibility vs 3-day trade show
2 wks
Creative refresh cadence
The problem
Your chemical company pipeline disappears between trade shows and distributor visits
You invest $40K-$100K per trade show for 3 days of formulator attention. Between events, your pipeline depends entirely on distributors who represent 20 other chemical suppliers.
Your competitor runs LinkedIn video ads showing product application demos to R&D chemists every week. You rely on trade show business cards and hope leads remember you months later.
Generic image ads with chemical structure graphics get scrolled past. Technical buyers stop for video showing real application performance, test results, and formulation advantages.
The solution
Video ads that put your chemical products in front of technical buyers year-round
We produce video ads showcasing product applications, performance advantages, and compliance credentials — formatted for LinkedIn, YouTube pre-roll, and industry-specific placements.
Every ad is targeted to formulators, R&D chemists, and procurement specialists in your specific end-use industries. No wasted impressions on irrelevant audiences.
Bi-weekly creative refresh based on performance data. We test application angles, performance comparisons, and compliance messaging to find what drives the most qualified sample requests.
What's included
Video Ad Creatives built for chemicals & materials companies
Application-focused ad creatives
Each ad demonstrates specific product applications, performance data, or compliance advantages. Technical buyers stop scrolling for real test results, not generic chemical imagery.
Precision audience targeting
LinkedIn and YouTube ads targeted to formulators, R&D chemists, and procurement specialists at companies in your specific end-use industries and regions.
Bi-weekly creative refresh
We review performance data every 2 weeks and produce new creatives testing different application angles, performance claims, and compliance messaging.
Every platform format
LinkedIn video ads, YouTube pre-roll, 9:16 for mobile feeds, 1:1 for display. Native to each platform and optimised for technical B2B audiences.
Why this matters
Why chemicals & materials companies need video ad creatives
Chemical marketing has historically depended on trade shows, distributor relationships, and technical sales calls. But buyer behaviour has shifted. R&D chemists research materials on LinkedIn, watch application demos on YouTube, and evaluate suppliers online before ever contacting sales.
Video ads let you reach these technical buyers year-round — not just during 3-day industry events. LinkedIn targeting for chemicals is exceptionally precise: formulators at coatings companies, R&D managers at adhesive manufacturers, procurement leads at polymer processors. Combined with video showing real product performance, the result is qualified sample requests from buyers who already understand your formulation advantages.
Is this right for your chemicals & materials company?
We want to be upfront about who we work best with.
Right for you if:
- Chemical company spending $40K+ per year on trade shows and wanting always-on digital supplementation
- Your products have visual application advantages that look compelling in video demonstrations
- You want to reach R&D chemists and formulators in specific end-use industries year-round
- Your inquiry pipeline is too dependent on seasonal trade shows and distributor activity
Probably not the right fit if:
- You are not ready to invest in digital advertising alongside trade show and distributor spend
- Your chemical products are true commodities with no visual or performance differentiation
- You only sell to 5 known accounts through direct technical sales relationships
- Your monthly ad budget is under $3K — the technical audience targeting may not justify the spend
Questions chemicals & materials companies ask
Other services for chemicals & materials companies
Let's talk about your chemicals & materials video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your chemicals & materials business.
Book a Free CallLimited spots each month