Explainer Videos for Industrial Automation Companies
Your prospects cannot visualise how your automation solution works from a spec sheet. A 90-second explainer video makes the complex simple and drives RFQs.
+41%
RFQ conversion rate
90 sec
Full solution explained
3×
Time on product page
14 days
Delivered from brief
The problem
Your automation solution is too complex for a brochure to explain
Engineers spend 20 minutes reading your spec sheet and still do not understand how your system integrates with their existing line. A 90-second video could show the entire process.
Your automation solution solves a $500K problem but your website explains it with bullet points and stock photos. The competitor with a clean animation looks more capable.
Committee members who approve the purchase are not engineers. They need to understand the business case in 60 seconds, not decode a technical document.
The solution
A 90-second video that makes your automation solution instantly clear
We identify the specific application pain point your system solves — downtime, throughput bottlenecks, quality inconsistency — and build the entire video around that problem-to-solution arc.
Clean technical animation showing your system in context: how it integrates, what it replaces, and the measurable outcome. Accurate enough for engineers, clear enough for purchasing committees.
Delivered in 14 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second cut for trade show screens and LinkedIn ads.
What's included
Explainer Videos built for industrial automation companies
Full-service technical production
Discovery, script, storyboard, animation, professional voiceover, and final render — all included. You approve at each stage before we proceed.
Automation-specific storytelling
We do not make generic corporate videos. Every script is built around your specific application, the pain point it solves, and the measurable outcome — OEE gains, downtime reduction, throughput increase.
14-day turnaround
From script approval to final delivery in 14 business days. Rush delivery available for trade shows, product launches, and sales presentations.
Multi-format delivery
Full-length explainer plus a 30-second cut for trade show booths and LinkedIn ads. Social-format exports included for email campaigns and sales outreach.
Why this matters
Why industrial automation companies need explainer videos
Automation products solve invisible problems — downtime that costs $50K per hour, OEE losses that compound over months, quality defects that trigger costly recalls. The value is enormous but difficult to communicate in text. Explainer videos bridge that gap by showing the before-and-after in a format that both technical evaluators and non-technical decision-makers can understand.
For automation companies spending months in the sales cycle educating each prospect individually, a single explainer video does that work at scale — on your website, at trade shows, in email sequences, and during committee presentations. The companies that invest in clear technical storytelling win the shortlist because they make it easy for the internal champion to sell the solution upward.
Is this right for your industrial automation & engineering company?
We want to be upfront about who we work best with.
Right for you if:
- Your automation product is complex enough that engineers struggle to understand the integration from text alone
- You need a video your internal champion can show to the purchasing committee to explain the business case
- You attend trade shows and need a professional booth video that demonstrates your solution
- You want something your sales team can send prospects before a technical call to pre-educate them
Probably not the right fit if:
- Your product is a standard off-the-shelf component that needs no explanation
- You want live-action factory footage — this service is technical animation only
- You have no budget for video and want to test with DIY screen recordings first
- You need the video in under 7 days — our minimum is 14 business days
Questions industrial automation companies ask
Other services for industrial automation companies
Let's talk about your industrial automation & engineering video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your industrial automation & engineering business.
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