Video Ad Creatives for Industrial Automation Companies
Targeted video ads that reach automation engineers and plant managers on LinkedIn and YouTube — with fresh creative every 2 weeks to maximise ROI.
+152%
Click-through rate vs static
3.2×
Lead-to-opportunity rate
10
New ad creatives in month 1
2 wks
Creative refresh cadence
The problem
Your automation ads are invisible in a sea of static LinkedIn posts
You are running the same 3 static LinkedIn ads targeting plant managers. CTR has dropped below 0.5% and your cost per lead is climbing every quarter.
Your ad creative process takes 3-4 weeks. By the time new ads launch, the previous ones are already stale. You cannot keep pace with the content demands of paid media.
Generic B2B ad agencies do not understand automation buyer language. Your ads say 'innovative solutions' when they should say 'reduce unplanned downtime by 34% with predictive maintenance'.
The solution
Targeted video ads that speak the language of automation buyers
Submit as many video ad requests as you need. Each includes hook writing around specific pain points, full script, editing, captions, and LinkedIn plus YouTube format versions.
Every two weeks we review your ad performance data, identify which messages resonate with engineers, and produce fresh creative based on what is actually generating leads.
All scripts use automation buyer language: downtime cost, OEE improvement, throughput gains, and integration timelines. Technical credibility that makes engineers stop scrolling.
What's included
Video Ad Creatives built for industrial automation companies
Unlimited ad requests
No cap on how many video ads you can request per month. Each includes hook writing, script, edit, captions, and platform-specific format versions for LinkedIn and YouTube.
Bi-weekly creative refresh
We review your ad performance data every 2 weeks and produce new creatives based on what generates leads. Your team gets fresh ads without writing briefs from scratch.
Automation-specific messaging
Downtime cost hooks, OEE improvement angles, throughput gain frameworks — all written in the technical language that makes engineers and plant managers stop scrolling.
LinkedIn and YouTube formats
LinkedIn feed video, LinkedIn Sponsored Content, YouTube pre-roll, and YouTube in-stream — formatted natively for the platforms where automation buyers research.
Why this matters
Why industrial automation companies need video ad creatives
Industrial automation has a unique paid media challenge: tiny, highly technical audiences with very high deal values. You cannot spray generic video ads at a broad audience and hope for leads. Every ad must speak directly to the engineer or plant manager evaluating solutions, using the technical language they trust and the metrics they care about.
Our bi-weekly creative refresh ensures your ads never go stale in the small, concentrated feeds of your target buyers. We treat your ad account as a precision instrument — testing specific pain points, application-specific messaging, and ROI angles that resonate with committee-driven purchasing decisions. For automation companies where a single deal can be worth $200K-$2M, even modest improvements in ad performance translate to massive revenue impact.
Is this right for your industrial automation & engineering company?
We want to be upfront about who we work best with.
Right for you if:
- Your automation company is spending $5K+/month on LinkedIn or YouTube ads and needs video creative that converts technical buyers
- Static image ads are fatiguing and your cost per lead is climbing quarter over quarter
- You want a creative partner who understands automation buyer language, not a generic ad agency
- You need ads that generate RFQs and sales conversations, not just impressions
Probably not the right fit if:
- You are not yet running paid ads and want to start with organic content first
- You want brand awareness content rather than direct-response performance creative
- Your monthly ad spend is under $3K — the creative investment may not justify the budget level
- You want to manage the creative strategy yourself and just need basic video editing
Questions industrial automation companies ask
Other services for industrial automation companies
Let's talk about your industrial automation & engineering video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your industrial automation & engineering business.
Book a Free CallLimited spots each month