Animated explainer videos for B2B

Turn Your Complex Product Into A 60-Second Story That Converts

Animated explainer video production for B2B and SaaS companies

Professional animated explainer videos for B2B companies. We write the script, animate it, add voiceover, and deliver a video that books demos, not just views.

5,000+Videos delivered
50+B2B clients
100%B2B focused

The problem

Your product is great. But visitors leave your site without understanding it.

You have 8 seconds to explain your product before a visitor decides to leave. A wall of text and bullet points isn't going to cut it.

Your sales team spends the first 20 minutes of every call explaining what your product does instead of selling. That's wasted time and lost deals.

You've tried recording a demo yourself — but it looks unprofessional and doesn't convert because it wasn't built for conversion.

The solution

A 60-second video that makes your product instantly clear

We script, animate, and deliver a professional explainer video in 12 business days. Homepage, sales deck, paid ads — all in one video.

Our explainer videos are built around the single moment a buyer realises your product is exactly what they need. Not a feature tour. A story that converts.

Clients see an average +34% increase in demo bookings after adding our explainer video to their homepage.

What's included

Everything done for you: script to screen

Custom 2D/motion graphics animation
Professional voiceover (multiple accents)
Script written by B2B copywriters
Unlimited revisions until approved
14-day delivery from script approval
Optimised for website, YouTube & ads

The process

From brief to finished video, weeks, not months

01

Discovery & Script

We dig into your product, your ICP, and what objections kill your deals. Our copywriters craft a B2B product demo video script that speaks directly to your buyer, approved by you before anything is animated.

02

Animation & Voiceover

Our SaaS explainer video production team brings the script to life with 2D motion graphics, on-brand visuals, professional voiceover, and a soundtrack. You review a draft and request any changes.

03

Final Delivery

You receive the final video in multiple formats: web-optimised MP4, social cuts (9:16, 1:1), and raw files. Ready to embed on your homepage, run as an ad, or post on YouTube.

Result

B2B SaaS tool added an explainer video to their homepage. Trial signups increased 40% in 30 days.

A B2B workflow automation platform had a homepage that explained nothing. Visitors bounced. We produced a 75-second animated explainer that clearly showed the product's value in one watch. Within a month, trial signups were up 40% with no other changes.

+40%
Trial signups
75 sec
Video length
30 days
Time to result

What clients say

The explainer video ContentBuck produced for us was the single highest-ROI thing we did that quarter. It's on our homepage and it now closes prospects before they ever talk to sales.

James Wren

Co-Founder, Flowdesk

I was skeptical about outsourcing our explainer video. ContentBuck proved me wrong. They understood our product within days and the script was better than anything our team had written.

Sarah Kim

CMO, Optiflow

Pricing

Simple, transparent pricing

Core Explainer
$1,800
One-time
  • 60-second animated explainer
  • Script included
  • Professional voiceover
  • 2 revision rounds
  • Web + social formats
Start with Core Explainer
Full Explainer Suite
$3,200
One-time
  • 90-120 second animated explainer
  • Full script + storyboard
  • Premium voiceover
  • Unlimited revisions
  • Web + social + YouTube formats
  • 30s ad cut included
  • Raw project files
Most Popular
Retainer
$2,500/mo
Ongoing
  • 1 explainer video/month
  • Feature update videos
  • Social short cuts
  • Priority turnaround
  • Dedicated animator
Book an Explainer Retainer Call

This is not for everyone

We want to be upfront about who we work best with — and who we don't.

ContentBuck is right for you if:

  • You have a complex B2B product that's hard to explain in text alone
  • Your homepage conversion rate is lower than you'd like it to be
  • You need a video for your homepage, sales deck, and paid ads
  • You want professional animated video, not a screen recording

We're probably not the right fit if:

  • You want a talking-head company culture video
  • You need live-action video with actors on location
  • You want the video delivered in under one week
  • You're a B2C brand looking for a consumer-facing commercial

Frequently asked

Get a video that actually converts

Book a free call. We'll review your product, suggest a script angle, and give you a firm quote with no obligation.

Get a Free Quote

⚡ Limited production slots each month