Explainer Videos for SaaS Companies
Your homepage visitors leave because they don't understand your product. A 75-second explainer video fixes that and increases trial signups.
+34%
Homepage conversion rate
75 sec
Full product explained
2×
Time on page
12 days
Delivered from brief
The problem
Your homepage isn't converting because visitors don't understand your product
Average time on your homepage is 24 seconds. That is not enough to understand a complex SaaS product through static text and screenshots alone.
Your trial signup rate is stuck at 1-2% because visitors cannot quickly grasp what your product does, who it is for, and why they should try it right now.
Your competitor has a 60-second animated explainer on their homepage. Their product looks simple and modern. Yours looks complicated. Who gets the free trial?
The solution
A 75-second video that makes your SaaS product instantly clear
We identify the single 'aha moment' where a prospect recognises your product as the solution to their problem and build the entire video around that moment — not a feature tour.
Clean 2D animation matched to your brand colours, typography, and tone. Professional voiceover. The result looks like a product from a company 10x your size.
Delivered in 12 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second ad cut for paid social campaigns.
What's included
Explainer Videos built for saas companies
Full-service production
Discovery call, script writing, storyboard, animation, professional voiceover, and final render — all included. You approve at each stage before we move forward.
SaaS-specific storytelling
We do not make generic corporate videos. Every script is built around your specific ICP, their pain points, and the moment they realise your product is the answer.
12-day turnaround
From script approval to final delivery in 12 business days. Rush delivery available on request for product launches and funding announcements.
Multi-format delivery
Full-length homepage video plus a 30-second ad cut for Meta and YouTube pre-roll. Social-format exports included for LinkedIn and Twitter.
Why this matters
Why saas companies need explainer videos
SaaS products are inherently abstract — they live in a browser, they solve invisible problems, and their value is often only clear after weeks of use. Explainer videos bridge that gap instantly. In 75 seconds, a prospect can see the problem, understand the solution, and visualise themselves using your product.
This is why SaaS companies with homepage explainer videos consistently see 25-40% conversion lifts. The video does the work your sales team used to do in a 30-minute demo — but at scale, 24/7, for every visitor. For SaaS companies spending $50-100 per homepage visitor on paid ads, even a 10% conversion improvement pays for the video in weeks.
Is this right for your saas & software company?
We want to be upfront about who we work best with.
Right for you if:
- Your SaaS product is complex enough that a screenshot and headline cannot explain it
- You are spending money driving traffic to your homepage but conversions are below 3%
- You need a video for a product launch, funding announcement, or homepage redesign
- You want something your sales team can send to prospects before a demo call
Probably not the right fit if:
- Your product is a simple single-feature tool that is self-explanatory from the name alone
- You want a live-action brand video or customer testimonial — this is animation only
- You have no budget for video and want to test with a DIY approach first
- You need the video delivered in under 7 days — our minimum is 12 business days
Case study
See how we helped a saas & software company grow
Real results from a real saas & software client — not hypothetical projections.
Read the Case StudyQuestions saas companies ask
Other services for saas companies
Let's talk about your saas & software video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your saas & software business.
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