Video Ad Creatives for Consulting Firms
Targeted video ads that reach C-suite decision-makers with your thought leadership — driving discovery calls from prospects outside your referral network.
−50%
Cost per discovery call
3.5×
Pipeline from non-referral sources
1,000s
Executives reached monthly
2 wks
Creative refresh cadence
The problem
Your consulting firm's growth is capped by the size of your referral network
Your 3 founding partners each have strong networks. Combined, those networks generate 80% of your pipeline. But the networks are not growing, and neither is your revenue.
Cold outreach for consulting is nearly impossible. C-suite executives ignore InMails from firms they have never heard of. You need brand awareness before direct outreach works.
A competing firm runs LinkedIn video ads featuring their managing partner sharing strategy insights. When a prospect gets a referral to both firms, they have already seen 5 of your competitor's videos.
The solution
Video ads that build consulting brand awareness with your exact buyer persona
We produce thought leadership video ads featuring your partners sharing frameworks, insights, and strategic perspectives — formatted for LinkedIn, YouTube pre-roll, and targeted executive audiences.
Every ad targets C-suite decision-makers and senior executives in your specific industries and company sizes. Your thought leadership reaches the exact people who approve consulting engagements.
Bi-weekly creative refresh based on engagement data. We test different frameworks, insights, and partner voices to find what resonates most with your target buyers.
What's included
Video Ad Creatives built for consulting firms
Thought leadership ad creatives
Each ad features your partner or senior consultant sharing a framework or insight. Decision-makers stop scrolling for genuine expertise, not corporate messaging.
C-suite audience targeting
LinkedIn ads targeted to CEOs, COOs, CHROs, and VPs at companies matching your ideal client profile. Your thought leadership reaches the people who approve engagements.
Bi-weekly creative refresh
We review engagement data every 2 weeks and produce new creatives testing different topics, frameworks, and partner voices to optimise resonance with your buyers.
Multi-platform formats
LinkedIn video ads, YouTube pre-roll, 9:16 for mobile feeds, and retargeting formats. Native to each platform and optimised for executive attention spans.
Why this matters
Why consulting firms need video ad creatives
Consulting is a trust-first purchase. Nobody hires a strategy firm based on a single ad. But every C-suite executive who watches your partner explain a framework becomes 10x more likely to take a call when a referral comes in — or to reach out directly when a need arises.
LinkedIn video ads for consulting firms are not about direct response — they are about brand building at scale. You are putting your partners' expertise in front of thousands of decision-makers who would otherwise never encounter your firm. The compounding effect is powerful: after 3 months of consistent video ads, your firm becomes recognisable.
After 6 months, prospects start saying 'I have been seeing your content on LinkedIn' during discovery calls.
Is this right for your consulting & professional services company?
We want to be upfront about who we work best with.
Right for you if:
- Consulting firm with $2M+ revenue that has maxed out referral-based growth
- Your partners have genuine expertise that translates well to short-form thought leadership
- You want to build brand awareness with C-suite decision-makers outside your existing network
- You understand that consulting ads build trust over time, not generate immediate transactions
Probably not the right fit if:
- Solo consultant needing clients next week — brand-building ads require a 3-month horizon
- Your partners are not willing to appear on camera for thought leadership content
- You serve a niche of 20 known accounts and already have relationships with all of them
- Your monthly ad budget is under $5K — the C-suite targeting precision requires sufficient reach
Questions consulting firms ask
Other services for consulting firms
Let's talk about your consulting & professional services video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your consulting & professional services business.
Book a Free CallLimited spots each month