Video Ad Creatives for Energy Companies
Targeted video ads that reach procurement teams, sustainability leaders, and investors on LinkedIn and YouTube — with fresh creative every 2 weeks.
5-8×
Engagement vs static ads
2.8×
Qualified lead rate
8
New ad creatives in month 1
2 wks
Creative refresh cadence
The problem
Your energy ads are lost in a sea of identical LinkedIn content
You are running the same static LinkedIn ads targeting energy procurement managers. Click-through rates have dropped below industry average and your cost per qualified lead keeps climbing.
Your ad creative process takes 3-4 weeks per cycle. By the time new ads launch, the previous campaign has already gone stale in your small target audience's feed.
Generic B2B ad agencies do not understand energy buyer language. Your ads say 'sustainable solutions' when they should say 'reduce LCOE by 22% with a 15-year PPA'.
The solution
Targeted video ads that speak the language of energy procurement
Submit as many video ad requests as you need. Each includes hook writing around specific energy pain points, full script, editing, captions, and LinkedIn plus YouTube format versions.
Every two weeks we review your ad performance data, identify which messages resonate with procurement teams, and produce fresh creative based on what generates qualified leads.
All scripts use energy buyer language: LCOE comparisons, PPA structures, capacity factors, carbon offset metrics, and interconnection timelines. Technical credibility that stops decision-makers scrolling.
What's included
Video Ad Creatives built for energy companies
Unlimited ad requests
No cap on how many video ads you can request per month. Each includes hook writing, script, edit, captions, and platform-specific format versions for LinkedIn and YouTube.
Bi-weekly creative refresh
We review your ad performance data every 2 weeks and produce new creatives based on what generates qualified leads. Fresh ads without your team writing briefs from scratch.
Energy-specific messaging
LCOE comparisons, PPA structure explainers, carbon reduction metrics, and capacity factor data — all written in the language that energy procurement professionals trust.
LinkedIn and YouTube formats
LinkedIn feed video, LinkedIn Sponsored Content, YouTube pre-roll, and YouTube in-stream — formatted natively for the platforms where energy decision-makers research vendors.
Why this matters
Why energy companies need video ad creatives
Energy sector paid media targets a concentrated audience of procurement professionals, sustainability officers, and investors. The audience is small but the deal values are massive — often $1M-$50M+. Generic video ads waste budget on impressions that do not convert because they fail to speak the language of energy decision-makers.
Our bi-weekly creative refresh ensures your ads stay sharp in the small, concentrated feeds of your target buyers. We treat each campaign as a precision tool — testing specific pain points, project-specific ROI angles, and policy-driven messaging that resonates with committee-driven procurement. For energy companies where a single contract can transform quarterly revenue, even marginal improvements in ad performance translate to enormous business impact.
Is this right for your energy & utilities company?
We want to be upfront about who we work best with.
Right for you if:
- Your energy company is spending $5K+/month on LinkedIn or YouTube ads and needs video creative that converts procurement teams
- Static image ads are fatiguing and your cost per qualified lead is climbing quarter over quarter
- You want a creative partner who understands energy buyer language, not a generic ad agency
- You need ads that generate RFP invitations and sales conversations, not just brand impressions
Probably not the right fit if:
- You are not yet running paid ads and want to start with organic content first
- You want brand awareness content rather than direct-response performance creative
- Your monthly ad spend is under $3K — the creative investment may not justify the budget level
- You want to manage the creative strategy yourself and just need basic video editing
Questions energy companies ask
Other services for energy companies
Let's talk about your energy & utilities video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your energy & utilities business.
Book a Free CallLimited spots each month