Video Ad Creatives for Logistics Companies
Targeted video ads that reach supply chain directors and logistics managers with your operational capabilities — driving shipper inquiries year-round, not just at freight conferences.
−45%
Cost per qualified inquiry
3×
Pipeline from digital sources
365 days
vs seasonal conference networking
2 wks
Creative refresh cadence
The problem
Your logistics pipeline depends on conferences and broker relationships that plateau
You spend $25K-$60K per year on freight conferences for intermittent shipper meetings. Between events, your business development relies on cold calls and load boards — the least differentiated channels possible.
Your competitor runs LinkedIn video ads showing their warehouse operations and technology platform to supply chain directors every week. When freight goes out for bid, they are already top-of-mind.
Generic logistics ads with truck photos and 'reliable shipping' messaging get scrolled past instantly. Shippers stop for video that shows real facilities, real technology, and real SLA performance data.
The solution
Video ads that put your logistics operations in front of shippers year-round
We produce video ads showcasing your warehouse facilities, technology platform, and operational metrics — formatted for LinkedIn, YouTube pre-roll, and supply chain industry placements.
Every ad targets supply chain directors, logistics managers, and operations VPs at shippers in your service geography and vertical specialties. Zero wasted impressions on irrelevant audiences.
Bi-weekly creative refresh based on performance data. We test facility showcases, technology demonstrations, SLA performance messaging, and specialisation angles to drive the most qualified inquiries.
What's included
Video Ad Creatives built for logistics companies
Operations-focused ad creatives
Each ad showcases specific facilities, technology capabilities, or SLA performance. Supply chain leaders stop scrolling for real logistics operations, not stock imagery.
Shipper audience targeting
LinkedIn and YouTube ads targeted to supply chain directors, logistics managers, and operations VPs at shippers in your geographic and vertical specialties.
Bi-weekly creative refresh
We review performance data every 2 weeks and produce new creatives testing different capability angles, technology showcases, and SLA performance messaging.
Every platform format
LinkedIn video ads, YouTube pre-roll, 9:16 for mobile, 1:1 for display. Native to each platform and optimised for supply chain decision-makers.
Why this matters
Why logistics companies need video ad creatives
Logistics shipper acquisition is brutally competitive. Every 3PL, carrier, and freight broker is fighting for the same supply chain director's attention. The providers winning that fight are the ones shippers already know when freight goes out for bid.
Video ads build that recognition at scale. LinkedIn targeting for logistics is exceptionally precise: supply chain directors at ecommerce companies, logistics managers at CPG manufacturers, operations VPs at retailers. Combined with video showing your actual operations — not stock truck photos — the result is qualified shipper inquiries from decision-makers who have already seen your capabilities.
This does not replace conferences or broker relationships. It fills the 362 days per year when you are not at an event, keeping your brand visible to the shippers who matter most.
Is this right for your logistics & supply chain company?
We want to be upfront about who we work best with.
Right for you if:
- Logistics company wanting to supplement conference-based BD with always-on digital shipper acquisition
- Your facilities and technology are visually impressive and differentiate you from commodity providers
- You want to reach supply chain decision-makers in specific verticals and geographies year-round
- Your shipper acquisition pipeline is too dependent on conferences and load board transactions
Probably not the right fit if:
- You are not ready to invest in digital advertising alongside traditional BD channels
- Your operations are indistinguishable from any other provider — there is nothing visual to showcase
- You only handle spot freight with no interest in contracted shipper relationships
- Your monthly ad budget is under $3K — the shipper targeting precision may not justify the spend
Case study
See how we helped a logistics & supply chain company grow
Real results from a real logistics & supply chain client — not hypothetical projections.
Read the Case StudyQuestions logistics companies ask
Other services for logistics companies
Let's talk about your logistics & supply chain video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your logistics & supply chain business.
Book a Free CallLimited spots each month