Question 1

How much does a B2B video cost to produce?

Accepted Answer

B2B video production costs vary widely by format and vendor type. A professionally edited YouTube video or talking-head piece costs $300–$1,500 per video with a freelancer, $1,500–$5,000+ with a production agency, and $8,000–$15,000+ annually for an in-house editor. Animated explainer videos from an agency typically range from $5,000 to $25,000. Subscription-based unlimited editing services offer a flat monthly rate of $500–$1,500 regardless of volume.

Question 2

What is the average cost of a corporate video?

Accepted Answer

The average corporate video in the US costs $1,000–$10,000 depending on scope. A simple talking-head or screen-recorded explainer with professional editing averages $1,000–$3,000. A fully produced brand video with on-location filming, motion graphics, and voiceover typically costs $5,000–$15,000. Enterprise-level product launch or campaign videos from top agencies can exceed $25,000–$100,000.

Question 3

Is it cheaper to hire a freelancer or agency for video?

Accepted Answer

Freelancers are typically 40–70% cheaper per video than agencies, but the true cost comparison requires accounting for management time, reliability risk, and revision overhead. A freelancer at $500/video may cost an additional 5–10 hours of your team's time per month in briefing, feedback, and chasing revisions. Agencies cost more upfront but offer project management, creative direction, and quality guarantees that reduce internal burden.

Question 4

How much does video editing cost per hour?

Accepted Answer

Freelance video editor hourly rates vary significantly by location and skill level. In the US, rates range from $35–$150/hour. In the UK, £25–£80/hour is typical. Australian editors charge AUD $50–$120/hour. Offshore editors in India, the Philippines, or Eastern Europe typically charge $10–$30/hour. A standard 5-minute edited video takes 4–8 hours of editing time, so total editing cost per video ranges from $40 (offshore) to $600+ (senior US freelancer).

Question 5

What factors affect video production cost?

Accepted Answer

The main cost drivers for video production are: (1) video length — longer videos require more editing time, (2) production complexity — motion graphics, animation, and multi-camera shoots cost significantly more than single-camera recordings, (3) vendor type — agency vs freelancer vs in-house vs offshore, (4) revision rounds — unlimited revisions inflate freelancer costs, (5) raw footage quality — poorly shot footage requires more correction time in post-production.

Question 6

Should I outsource video production or hire in-house?

Accepted Answer

Outsourcing is typically more cost-effective for companies producing fewer than 8–12 videos per month. At higher volumes, an in-house editor becomes more economical, but adds HR overhead, benefits cost, and creative dependency on a single person. A hybrid approach — using a subscription-based editing service for routine content while outsourcing complex productions to an agency — is often the optimal model for scaling B2B video operations without sacrificing quality.

Option	Reliability	On-time rate	Revision speed	Mgmt hrs/video
Local Freelancer	2.5/5	~55% on first deadline	2–5 days	4h
Agency	4/5	~88% on first deadline	1–3 days	1.5h
In-house Hire	4.5/5	~95% on first deadline	Same day	0.5h
Offshore Freelancer	2/5	~45% on first deadline	3–7 days	6h
ContentBuck	4.5/5	~92% within 48-hour SLA	24 hours	0.5h

Video Production Cost Calculator

Your Situation

Cost Comparison — 6 YouTube Videos/mo

Local Freelancer

Agency

In-house Hire

Offshore Freelancer

ContentBuck

Full reliability comparison

What video talent earns across markets

Video production cost questions

Want to cut your video costs?