YouTube RPM Calculator
for B2B Channels
Estimate your YouTube RPM and monthly revenue based on your niche, audience location, and content type. Plus see your real B2B value — the pipeline leads your channel generates, not just AdSense.
Your Channel Details
Real B2B Value Calculator
For most B2B companies, lead gen value from YouTube dwarfs ad revenue. See your real number.
Your RPM Range
$0.00 — $0.00
per 1,000 views · B2B SaaS
Monthly Ad Revenue
$0 — $0
25,000 views/month
Annual Ad Revenue
$0 — $0
at current view rate
Real B2B Pipeline Value
Monthly pipeline value
$0
vs $0–$0 ad revenue
Case study content earns 35% more RPM than average — plus it converts viewers to leads at 2x the rate of educational content. Best format for B2B.
2026 Benchmarks
YouTube RPM by Niche — B2B Benchmarks
Based on real B2B channel data. US audience, standard long-form content. RPM varies 20–40% with location and content type.
| Niche | RPM Range (US) |
|---|---|
| 💻B2B SaaSselected | $8–$25 |
| 🤖AI & Machine Learning | $10–$30 |
| 💰Finance & FinTech | $12–$38 |
| ⚖️Legal Tech & Law | $10–$30 |
| 🔒Cybersecurity | $9–$28 |
| ☁️Cloud & DevOps | $8–$22 |
| 🛠️Developer Tools | $7–$20 |
| 📣Marketing & Ads | $6–$18 |
| 👥HR Tech & Recruiting | $5–$14 |
| 🏥Healthcare & MedTech | $7–$20 |
| 🏢Real Estate & PropTech | $7–$22 |
| 🛒E-commerce & Retail | $4–$12 |
| 🏭Manufacturing | $5–$15 |
| 📋Consulting & Agency | $6–$16 |
| 🎓Education & EdTech | $4–$12 |
Click any row to update the calculator above.
How this calculator works
Real B2B industry benchmarks, not generic estimates
Niche × Location multiplier
We apply your niche's base RPM range (sourced from real B2B channel data) and multiply by your audience location. US audiences earn up to 5x more than Indian audiences for the same content.
Content type modifier
Case study content earns 35% more than average. Shorts earn 45% less. We apply the right modifier based on your content format and the ad density it typically attracts.
Lead gen vs ad revenue
We use a 0.6% demo-request rate from B2B YouTube views — the real conversion rate from ContentBuck client channels. Your pipeline value is almost always 10–50x your ad revenue.
YouTube RPM Questions — Answered
Everything B2B creators and marketers ask about YouTube monetisation in 2026.
Stop estimating. Start growing.
Want to actually grow your B2B channel?
The numbers are nice. But ContentBuck clients don't just estimate revenue — they build YouTube channels that bring in real pipeline. Book a free call to see what yours could look like.
Book a Free Strategy CallNo commitment · Usually 20 minutes · Real strategy, not a sales pitch