Explainer Videos for IT Services Companies
Your prospects cannot tell you apart from 200 other IT firms. A 75-second explainer video shows your approach and wins the shortlist.
+37%
Proposal win rate
75 sec
Full approach explained
2.5×
Time on services page
12 days
Delivered from brief
The problem
Your IT services website looks like every other one — and prospects cannot tell the difference
A CTO evaluating 5 IT firms sees identical websites: same service lists, same technology logos, same promises. Video is the only way to show the human expertise behind the buzzwords.
Your conversion rate is below 2% because visitors cannot quickly understand what makes your approach different from the cheaper alternatives they found on the same Google search.
Your competitor sent a 60-second video with their proposal that showed their team and methodology. Your proposal was a 15-page PDF. Who seems more modern and trustworthy?
The solution
A 75-second video that differentiates your IT firm from every competitor
We identify the single differentiator that makes CTOs choose you — your methodology, team structure, communication approach, or domain expertise — and build the entire video around it.
Clean animation showing your process from discovery to deployment. Professional voiceover. The result positions your firm as a premium, systematic operation — not another commodity shop.
Delivered in 12 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second cut for LinkedIn ads and proposal emails.
The it services & development context
Built for how it services companies actually buy
CTO, VP of Engineering, or Director of IT at a mid-market company with $5M-$200M revenue. Evaluates 4-8 vendors over 2-4 months. Technically literate but time-poor. Values demonstrated expertise, communication quality, and evidence of similar project success. Often burns by a previous vendor and is risk-averse.
What it services & development companies are up against
- Commoditized market where hundreds of agencies offer identical service descriptions, making differentiation nearly impossible through website copy alone
- Difficulty showcasing technical expertise to non-technical buyers who cannot evaluate code quality or architecture decisions
- Competing on price becomes the default when prospects cannot see the difference between your team and a cheaper offshore alternative
- Heavy dependence on case studies and referrals means growth stalls when the pipeline of happy clients willing to participate dries up
Where video moves the needle
- Case study walkthrough videos showing project approach and results
- YouTube thought leadership on technology strategy and trends
- Video ads targeting CTOs and IT directors on LinkedIn
- Team and culture videos for trust-building
- Technical explainer videos for complex service offerings
Segments we work with
71%
of IT buyers watch vendor videos during the evaluation process
3-5x
more qualified leads from IT firms with active YouTube channels
+37%
proposal win rate when video case studies are included
What's included
Explainer Videos built for it services companies
Full-service production
Discovery call, script writing, storyboard, animation, professional voiceover, and final render — all included. You approve at each stage before we proceed.
IT-services-specific storytelling
Every script is built around your specific differentiator: methodology, team structure, communication approach, or domain specialisation. Not a generic tech company video.
12-day turnaround
From script approval to final delivery in 12 business days. Rush delivery available for proposal deadlines and conference presentations.
Multi-format delivery
Full-length explainer plus a 30-second cut for LinkedIn ads and proposal emails. Embed-ready for your website and sales outreach sequences.
Why this matters
Why it services companies need explainer videos
IT services is one of the hardest industries to differentiate through websites alone. Every firm lists the same technologies, claims the same methodologies, and promises the same outcomes. The firms that win consistently are those that make their expertise visible — and video is the most effective way to do this.
In 75 seconds, a prospect can see your project approach, understand your communication style, and develop confidence in your team. This is why IT firms with explainer videos see 30-40% higher proposal win rates. The video does what your website cannot: it shows the thinking, the process, and the people behind the service.
For IT firms spending months on proposals that get compared side-by-side with cheaper alternatives, a single differentiating video can shift the outcome of every evaluation.
Is this right for your it services & development company?
We want to be upfront about who we work best with.
Right for you if:
- Your IT services firm has a genuine differentiator — methodology, team, or domain expertise — that your website fails to communicate
- You compete in proposal evaluations where showing your approach could tip decisions in your favour
- You need a video for your website, proposal deck, or conference presentation
- You want something sales can send prospects before a call to pre-establish credibility
Probably not the right fit if:
- You compete purely on price with no meaningful differentiation to showcase
- You want a live-action team video or office tour — this service is animation production
- You have no budget for video and want to test with DIY content first
- You need the video in under 7 days — our minimum is 12 business days
Questions it services companies ask
Other services for it services companies
Explainer Videos for it services & development by location
Let's talk about your it services & development video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your it services & development business.
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