Explainer Videos for Wholesale & Distribution Companies
Your website lists 10,000 SKUs but buyers cannot see why you are the right distributor. A 90-second explainer video makes the case instantly.
+31%
Average order value
90 sec
Full capabilities shown
2.8×
Time on homepage
14 days
Delivered from brief
The problem
Your wholesale website is a catalog — not a sales tool
A purchasing manager comparing 4 distributors sees identical websites: product lists, category pages, and 'contact us' forms. Nothing communicates why your company deserves their account.
Your fulfillment capabilities, territory reach, and trade terms are buried in PDFs. Buyers leave your site without understanding the full value of partnering with your distribution network.
Your competitor sent a 60-second video showing their warehouse, delivery fleet, and customer testimonials. Your website has stock photos. Who looks more reliable?
The solution
A 90-second video that makes buyers choose your distribution company
We identify the single differentiator that makes purchasing managers choose you — catalog breadth, fulfillment speed, territory coverage, or trade terms — and build the entire video around it.
Clean animation showing your distribution capabilities: warehouse operations, delivery network, product range, and the measurable benefits of partnering with your company.
Delivered in 14 business days: discovery, script, storyboard, animation, voiceover, final render. Includes a 30-second cut for trade show screens and LinkedIn ads.
The wholesale & distribution context
Built for how wholesale & distribution companies actually buy
Purchasing manager, procurement director, or business owner at a retail chain, restaurant group, or industrial operation with $1M-$100M annual purchasing volume. Price-sensitive but loyalty-driven once trust is established. Evaluates 3-5 distributors based on catalog breadth, pricing, reliability, and territory coverage.
What wholesale & distribution companies are up against
- Thin margins pressure marketing spend, making every dollar invested in content need to prove direct ROI
- Relationship-based sales model is going digital and distributors who cannot be found online lose to competitors who can
- Massive product catalogs with thousands of SKUs make it impossible to create compelling content for every product line
- Territory expansion requires brand awareness in regions where you have zero relationships and no existing reputation
Where video moves the needle
- Product catalog showcase videos for key product lines
- YouTube channel for product education and category expertise
- Video ads targeting purchasing managers on LinkedIn
- Warehouse and facility tour videos for trust-building
- Territory expansion and dealer recruitment content
Segments we work with
66%
of B2B buyers prefer to research distributors online before contacting sales
3-4x
more inquiries from wholesale companies with product video on their catalog pages
+31%
average order value when product videos are included on wholesale catalog pages
What's included
Explainer Videos built for wholesale & distribution companies
Full-service production
Discovery call, script writing, storyboard, animation, professional voiceover, and final render — all included. You approve at each stage before we proceed.
Distribution-specific storytelling
Every script is built around your specific advantages: catalog breadth, fulfillment speed, territory coverage, trade terms, or industry specialisation. Not a generic corporate video.
14-day turnaround
From script approval to final delivery in 14 business days. Rush delivery available for trade show deadlines and territory launch campaigns.
Multi-format delivery
Full-length explainer plus a 30-second cut for trade show booths and LinkedIn ads. Social-format exports included for email outreach and sales presentations.
Why this matters
Why wholesale & distribution companies need explainer videos
Wholesale and distribution is a relationship business going digital. Purchasing managers who previously chose distributors through trade shows and rep visits now evaluate suppliers online first. When 4 distributor websites all look like product catalogs, the one with a professional explainer video that shows warehouse capabilities, delivery reliability, and customer success stories wins the first conversation.
For wholesale companies where customer lifetime value spans years of repeat orders, the cost of a single explainer video is trivial compared to the value of winning one additional account. The video works everywhere — your homepage, sales presentations, trade show booths, email outreach, and LinkedIn. It is the single most efficient trust-building asset a distributor can invest in.
Is this right for your wholesale & distribution company?
We want to be upfront about who we work best with.
Right for you if:
- Your distribution company has capabilities — catalog breadth, fulfillment, territory — that your website fails to communicate effectively
- You are losing competitive evaluations because your online presence does not match your operational quality
- You attend trade shows and need a professional booth video that demonstrates your distribution capabilities
- You want something sales can send to prospective accounts before the first call to establish credibility
Probably not the right fit if:
- You compete purely on price with no service or capability differentiation
- You want live-action warehouse footage — this service is animated explainer production
- You have no budget for video and want to test with smartphone footage first
- You need the video in under 7 days — our minimum is 14 business days
Questions wholesale & distribution companies ask
Other services for wholesale & distribution companies
Explainer Videos for wholesale & distribution by location
Let's talk about your wholesale & distribution video strategy
Book a free 30-minute call. We will look at your current content and tell you which video service would move the needle most for your wholesale & distribution business.
Book a Free CallLimited spots each month