Question 1

How do you write a B2B video script?

Accepted Answer

A strong B2B video script follows a problem-agitate-solve structure: open with the specific pain point your audience faces, intensify the cost of that problem, then present your solution with evidence. Every section should serve a single purpose — hooks grab attention, the body delivers value, and the close drives a specific action like booking a demo or downloading a resource. Keep the language conversational, not corporate.

Question 2

How long should a B2B video script be?

Accepted Answer

Script length depends on the video format. A 60-second video ad script is typically 130–150 words. A 5-minute YouTube tutorial runs 700–750 words. A 10-minute explainer or case study video is around 1,400–1,500 words. The rule of thumb is 130–150 words per minute of finished video, though pacing varies by speaker style.

Question 3

What is the best video script structure?

Accepted Answer

The most effective B2B video script structure is: Hook (0–10 seconds) → Problem statement (10–30 seconds) → Why existing solutions fail (30–60 seconds) → Your solution/approach (1–3 minutes) → Proof or example (1–2 minutes) → Call to action (15–30 seconds). This mirrors the buyer's thought process and keeps decision-makers engaged through to the CTA.

Question 4

How many words per minute should a video script be?

Accepted Answer

The standard rate for video scripting is 130–150 words per minute for a natural, conversational delivery. Fast-paced explainer or ad voiceovers can reach 160–180 words per minute. For educational or tutorial content where viewers need time to absorb information, 110–130 words per minute is a more appropriate pace.

Question 5

What makes a good video script hook?

Accepted Answer

A good video hook in the first 5–10 seconds must either state a surprising fact, make a bold contrarian claim, ask a question the viewer is actively wondering, or immediately call out their specific problem. For B2B videos, the most effective hooks are specific and audience-targeted — 'If your SaaS churn is above 5%, this video is for you' converts far better than a generic opener like 'Today we're talking about retention.'

Question 6

What is the difference between a video script and an outline?

Accepted Answer

A video outline lists the sections and key talking points without full sentences — useful for experienced speakers who prefer to talk naturally on camera. A full video script is word-for-word text intended to be read or memorized, ensuring precise messaging and consistent delivery. For B2B videos where every word of the value proposition matters — especially explainer videos and video ads — a full script is recommended over an outline.

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